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Stanislas Rambaud, managing director for Chopard Replica
According to Chopard Replica's managing director for Southeast Asia, Stanislas Rambaud, the project began in March this year, “as part of our ongoing process of integrating technology into our retail business. Chopard Replica has always been a pioneer in new innovations to enhance the journey of discovery for our clients, and the development of virtual or augmented retail concepts is a natural progression that adds value to our client experience.”
The project started before the lockdown in Singapore began, but was accelerated in part because of it. Rambaud adds, “As desires for digital touchpoints and interactions have risen with advancements in global connectivity, we understand and have experienced Singapore consumers being receptive to new retail technology experiences. This willingness and openness makes Singapore the ideal starting point to launch our new concept.”
An Augmented Digital Retail Experience
At the various displays, you will be able to discover the different universes that Chopard Replica inhabits, from the Portugieser collection to Aquatimer. Each contact point provides additional Chopard fake technical information on their products, or arrange a virtual meeting in their private web conference room where a Client Advisor from the brand can explain these products in greater detail. These advisors are available on weekdays from 10am to 7pm. Private walkthroughs can also be arranged.
The Chopard Replica Boutique in ION Orchard, Singapore. The virtual retail boutique allows you to digitally move about the store in exactly the same way as the physical retail space.
In an official statement,Audemars Piguet Royal Oak Offshore Replica Rambaud explained, that “the launch of our new virtual reality retail experience, the Chopard Replica Virtual Boutique perfectly embodies the brand's DNA and offers a tailored online shopping experience. At a time where virtual connections are more frequent and accessible than physical ones, visitors can now enjoy the convenience and availability of an Chopard Replica experience, outside the traditional retail infrastructure.”
The concept also allows the brand to engage with its younger clientele on a more personal digital front and add a bold new innovative front in its retail network. As more users engage with the platform, the experience will steadily improve making it even more interactive in the future. It's definitely a bold move and one that allows it to extend its client conversations further digitally.