How Ulysse Nardin Replica Watches is Innovating During the COVID-19 Pandemic

They say necessity is the mother of all invention. In watchmaking, that has historically been very true. The world right now is facing a global pandemic, something that has resulted in a lockdown across numerous continents for months. Even with that, the future of retail is challenging and unpredictable at best.

With many brands, e-commerce has become an essential lifeline, a platform that allows one to engage with clients, albeit in a rather impersonal manner. When it comes to luxury products, it's difficult to develop a narrative about a product on a shopping cart. As CEO of Ulysse Nardin Replica Watches Christoph Grainger-Herr explained in an interview with us last year, retail needs to “combine elements of story-telling with a warm and welcoming atmosphere, where we try to have a good balance between story-telling and the focus on products.”

The interest in immersive story-telling is part of the reason why Ulysse Nardin fake Watches is unveiling a new initiative, spearheaded by the brand's SEA team in Singapore. The new virtual boutique concept is based around the brand's refreshed boutique in ION Orchard, which represents the latest in the brand's retail identity.

Ulysse Nardin Replica Watches's ION Orchard Boutique was officially re-opened last year by CEO Christoph Grainger-Herr, featuring a new concept.

This virtual Audemars Piguet Replica Watches boutique launch exists on the Internet and can be readily accessed by anyone with the link. Going in, one can choose to roam the store on your own or to be aided by the brand's retail staff through a fixed appointment. With 360-degree views of the entire store, one can wander through the shop on your computer screen, and enjoy the brand's welcoming physical retail space in the comfort of your home.

Discover Ulysse Nardin Replica Watches's latest releases for Watches & Wonders Geneva here.